Which retail loyalty program was the first to use a tiered status system and is credited with revolutionizing the industry by focusing on emotional rather than just transactional loyalty?

Customer loyalty programs have become a cornerstone of modern retail strategy, with companies investing billions to retain customers. But not all loyalty programs are created equal - some have fundamentally transformed their industries and set new standards for customer engagement. Test your knowledge about one of the most influential loyalty programs that revolutionized how retailers think about customer retention.

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Starbucks Rewards (originally launched as Starbucks Card Rewards in 2008)
Amazon Prime (launched in 2005)
Walmart Plus (launched in 2020)
Target Circle (originally launched as Target REDcard in 2010)