Which pharmaceutical marketing campaign is credited with transforming a medication for occasional use into a daily preventive treatment, creating a multi-billion dollar market shift in the 1990s?

The pharmaceutical industry has seen many innovative marketing campaigns over the decades that changed how medications are promoted to both healthcare professionals and the general public. Some campaigns revolutionized entire therapeutic areas, while others established new paradigms for patient engagement. Test your knowledge about one of the most influential pharmaceutical marketing strategies that transformed an entire category of medication.

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Pfizer's direct-to-consumer Viagra campaign
Merck's 'purple pill' campaign for Nexium
AstraZeneca's repositioning of Prilosec/Losec from ulcer treatment to daily heartburn prevention
Johnson & Johnson's 'One touch' diabetic testing campaign