Which ancient civilization pioneered an early form of customer loyalty program where regular patrons received clay tokens that could be exchanged for preferential treatment or discounts with merchants?

Before modern loyalty cards and digital points systems, ancient civilizations had their own methods of maintaining customer loyalty in marketplaces. From preferential treatment to early forms of 'membership' benefits, these early commercial relationships helped shape the economy and social structure of ancient societies. Test your knowledge about how merchants in antiquity kept their customers coming back!

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Mesopotamians in Babylon (circa 1800 BCE)
Ancient Egyptians under Ramses II
The Phoenician trading networks
Roman Republic shopkeepers