Which pharmaceutical product innovation was the first to generate over $1 billion in annual sales (becoming the first 'blockbuster drug') and revolutionized pharmaceutical marketing in the 1980s?

The pharmaceutical industry has a rich history of breakthrough innovations that have revolutionized healthcare. This poll tests your knowledge about a significant product innovation that changed the landscape of medicine and pharmaceutical marketing. Understanding the history of medical product innovation helps contextualize current marketing strategies and development approaches in the healthcare industry.

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Tagamet (cimetidine) - the H2 receptor antagonist for ulcers by SmithKline
Prozac (fluoxetine) - the selective serotonin reuptake inhibitor by Eli Lilly
Mevacor (lovastatin) - the first statin drug by Merck
AZT (zidovudine) - the first approved HIV treatment by Burroughs Wellcome