Which retail brand's mascot was the first to appear as a fully interactive virtual reality character that customers could engage with in-store?

Brand mascots have been a staple of retail marketing for decades, but did you know some have made the leap into the digital realm? From simple cartoon characters to interactive virtual personalities, these mascots have evolved with technology. Test your knowledge about how these beloved brand ambassadors have transformed in the digital age and which companies have pioneered innovative approaches to their mascot marketing strategies.

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M&M's Red and Yellow characters at the London M&M's World store (2016)
Chester Cheetah at Walmart's Cheetos pop-up experience (2018)
Tony the Tiger at Kellogg's NYC Café (2017)
Colonel Sanders in KFC's 'The Hard Way' VR training game (2017)