Which major dictionary publisher's name directly references the dictionary development process that made their product revolutionary for its time?

Before dictionaries became digital products, major publishing houses competed to establish themselves as language authorities. The brand histories of these companies reveal fascinating stories about how they positioned themselves in the market and gained consumer trust. This trivia question explores how one major dictionary brand's name connects to its product development history and the psychology behind establishing linguistic credibility.

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Merriam-Webster, named after the brothers who pioneered the use of systematic citations and corpus linguistics
Oxford University Press, named after the academic institution that first introduced phonetic pronunciation guides
Collins, named after William Collins who invented the thematic organization system for word entries
Cambridge, named for the university where dictionary entries were first organized by etymology rather than alphabet