Which major telescope manufacturer pioneered the 'Star Party' marketing strategy that transformed how astronomy products are demonstrated to potential customers?

The astronomy industry has evolved from ancient stargazing to a multi-billion dollar sector spanning telescope manufacturing, space tourism, astrophotography equipment, and educational software. Major brands have developed unique marketing strategies to capture the imagination of both amateur astronomers and professionals. Test your knowledge about the business side of astronomy with this challenging question about one of the industry's most innovative marketing approaches.

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Celestron, with their nationwide 'Celestial Nights' program that brings telescopes to public spaces
Meade Instruments, through their 'Galaxy Tour' mobile showrooms that travel to astronomy conventions
Orion Telescopes, via their 'Cosmic Classroom' initiative that partners with science centers
Sky-Watcher, using their 'Stellar Experience' virtual reality demonstrations at retail locations