Which breakfast cereal brand paid $45,000 for its iconic placement in 'E.T. the Extra-Terrestrial' (1982) but saw sales increase by 65% after the film's release?

Product placement has become a sophisticated art form in movies and TV shows, with some instances becoming iconic parts of pop culture. The strategic integration of brands into entertainment not only drives consumer awareness but can enhance storytelling and character development. Test your knowledge about some of the most memorable product placements that transcended marketing to become cultural touchpoints!

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses