Which Broadway show pioneered the use of dynamic pricing in the theater industry, leading to record-breaking ticket revenue and a strategy now used throughout performing arts venues?

The performing arts industry has undergone significant digital transformation, particularly in how theatrical productions market and sell tickets. This trivia question explores an innovative retail strategy that changed how Broadway shows connect with audiences and boost ticket sales. Test your knowledge of the intersection between performing arts and retail innovation!

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The Book of Mormon (2011)
Wicked (2003)
Hamilton (2015)
The Lion King (1997)