Which gaming retailer's innovative 'Midnight Launch' strategy for Halo 3 in 2007 broke retail records and established a new standard for game release promotions?

The gaming industry has transformed retail strategies with innovative approaches to game releases and promotions. From midnight launch events to exclusive in-store experiences, gaming retailers have pioneered unique ways to drive consumer engagement and sales. Test your knowledge about one of the most successful retail experiments in gaming history that changed how games are marketed and sold.

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GameStop, with its 'Master Chief Monday' campaign that included costume contests and tournament qualifiers at over 3,000 locations
Best Buy, with its 'Spartan Standoff' campaign featuring celebrity tournaments and exclusive in-game content for attendees
Walmart, with its 'Covenant Countdown' promotion offering discount vouchers for future purchases based on waiting time
Target, with its 'UNSC Training Grounds' in-store experiences featuring VR simulations and collectible dog tags