Which product placement deal in a major film franchise is considered the most profitable in cinema history, with sales reportedly increasing by 65% following the film's release?

Product placement in films and TV shows has evolved into a sophisticated marketing strategy worth billions annually. From subtle brand integrations to plot-central products, these partnerships can make or break both the brand and the viewing experience. This trivia question explores one of the most successful product placement deals in cinema history that changed how studios approach brand collaborations.

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BMW Z3 in James Bond's 'GoldenEye' (1995)
Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
Ray-Ban sunglasses in 'Top Gun' (1986)
FedEx in 'Cast Away' (2000)