Which of these historical advertising slogans is credited with generating over $1 billion in sales and saving its company from potential bankruptcy in the 1980s?

Throughout retail history, certain advertising campaigns have changed the landscape of marketing forever. In the 1980s, one particular slogan helped transform a struggling brand into a global powerhouse, generating over a billion dollars in revenue and saving the company from near-bankruptcy. This campaign is now studied in marketing courses worldwide as one of the most successful advertising pivots in business history. Can you identify which iconic slogan launched the first billion-dollar advertising campaign?

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Just Do It (Nike)
Where's the Beef? (Wendy's)
The Ultimate Driving Machine (BMW)
We Try Harder (Avis)