Which major religious publisher first pioneered the use of 'subscription Bible plans' in the 1700s, allowing families to purchase expensive Bibles through small weekly payments?

The publication and distribution of religious texts has evolved dramatically over centuries, representing one of the earliest forms of 'product strategy' in human history. From hand-copied scrolls to mass-produced books to digital platforms, religious organizations have continually adapted their approaches to sharing sacred wisdom. This trivia question explores an interesting pivot point in this long history of religious publishing innovation.

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Thomas Nelson Publishers
Oxford University Press
Cambridge University Press
Zondervan Publishing