Which celebrity launched the successful 'Clean at Sephora' movement in 2018, creating a new standard for clean beauty products in retail that influenced the entire industry?

Celebrities have increasingly become advocates for sustainability, using their platforms to promote eco-friendly products and initiatives. Their influence has significantly shaped consumer behavior and retail sustainability strategies. This trivia tests your knowledge about a major celebrity sustainability initiative that transformed retail partnerships and consumer awareness.

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Gwyneth Paltrow through her goop brand partnerships
Jessica Alba through her Honest Company initiatives
Emma Watson with her sustainable fashion campaign
Leonardo DiCaprio through his environmental foundation