Which innovative product launch strategy did Life Technologies use in 2010 for their Ion Torrent DNA sequencer that revolutionized scientific product marketing?

In the competitive world of scientific breakthroughs, product launches can make or break revolutionary technologies. This poll tests your knowledge of one of the most innovative product launch strategies in scientific history that fundamentally changed how scientific innovations are marketed to both researchers and the public. Can you identify the pioneering approach that transformed an ordinary scientific tool into a household name?

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The '$1 Million Genome Grant Challenge' where researchers competed to show the most innovative applications of the technology
The 'Open Laboratory' approach where 100 universities received free devices in exchange for streaming their research processes live
The 'DNA Detective' campaign where consumers could submit samples to help solve historical mysteries using the new technology
The 'Science as Art' initiative where the sequencer's visual outputs were exhibited in major museums as modern art installations