Which architectural firm pioneered the use of VR/AR technology as a standard marketing tool for client presentations, becoming the first to win an AIA Marketing Innovation Award for this approach?

In the competitive world of architecture, marketing innovations have helped certain firms stand out from the crowd. This quiz tests your knowledge of groundbreaking marketing strategies that have shaped how architectural services are promoted and sold to clients. Can you identify the revolutionary approach that changed how architecture firms connect with potential clients?

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BIG (Bjarke Ingels Group)
Foster + Partners
Gensler
Zaha Hadid Architects