Which pharmaceutical giant rebranded its corporate identity in 2020 to reflect its shift toward innovative medicines and away from consumer health products?

The healthcare industry has seen numerous iconic products that revolutionized patient care and treatment approaches. Behind many successful medical innovations are distinctive brand identities that helped establish trust and recognition among healthcare professionals. This poll tests your knowledge about a landmark pharmaceutical brand identity change that signaled a major strategic shift in the industry.

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Pfizer, with a new DNA double helix logo and deeper blue color scheme
Novartis, replacing its mortar and pestle symbol with a stylized 'N' representing scientific discovery
GlaxoSmithKline (GSK), adopting the name GSK and an orange curved shape logo
Merck, introducing a geometric red and green logo representing precision medicine