Which renowned performing arts organization dramatically repositioned its brand in 2015-2016 by adopting a 'radical accessibility' approach that included pay-what-you-can tickets and casual dress codes?

The performing arts industry uses strategic brand positioning to attract audiences and differentiate venues, productions, and companies. From prestigious ballet companies to innovative theater troupes, how organizations position themselves affects everything from ticket pricing to audience demographics. Test your knowledge of how performing arts organizations have successfully positioned their brands in this competitive creative marketplace.

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• The Public Theater (New York)
• London Symphony Orchestra
• Cirque du Soleil
• Royal Shakespeare Company

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