Which unexpected celebrity collaboration with a sportswear brand generated over $1 billion in sales within its first five years, despite initial industry skepticism about the partnership?

In the world of retail, celebrity brand collaborations have become a powerful marketing strategy, creating buzz and driving sales through star power. Some collaborations are expected, while others catch consumers by surprise with their innovative and unexpected pairings. This trivia tests your knowledge about one particularly successful yet surprising celebrity brand partnership that defied industry expectations and became a retail phenomenon.

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Kanye West with Adidas (Yeezy)
Rihanna with Puma (Fenty)
Drake with Nike (NOCTA)
Beyoncé with Adidas (Ivy Park)