How much did Nike originally pay graphic design student Carolyn Davidson for creating the iconic Swoosh logo in 1971?

Corporate logos in sports are more than just designs—they represent brand identity, values, and recognition. Nike's iconic Swoosh has become one of the most recognizable symbols worldwide, but its origin story contains some fascinating surprises. Test your knowledge about this legendary sports brand logo and its humble beginnings that transformed into a global powerhouse.

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$35
$1,200
$5,000
Davidson was paid with lifetime Nike products instead of cash