Which retail company first implemented a region-specific sustainability program that adapted its environmental initiatives based on the unique geographic challenges of each continent where it operates?

In today's global marketplace, geography plays a crucial role in how retail brands implement sustainability initiatives. Different regions face unique environmental challenges and consumer expectations, leading to varied approaches to sustainability. Test your knowledge about how major retail brands are adapting their environmental strategies based on geographic considerations and regional sustainability priorities.

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Patagonia (with its 'Local Impact, Global Vision' program launched in 2008)
IKEA (with its 'Geography of Sustainability' initiative launched in 2010)
Unilever (with its 'Regional Environmental Response' strategy launched in 2011)
H&M (with its 'Geographic Conscious Collection' program launched in 2009)