Which omnichannel strategy helped Celestron become the leading telescope retailer in 2019, allowing customers to test products virtually before purchase?

In the competitive world of astronomy retail, one company revolutionized how telescope enthusiasts shop through innovative omnichannel strategies. Their approach to integrating physical stores, online platforms, and mobile experiences created a seamless customer journey that transformed the industry. This poll tests your knowledge of this astronomical retail success story that changed how people purchase stargazing equipment.

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Star-Sight AR: An augmented reality app that lets users point their phone at the night sky to see how different telescopes would render the view
Cosmic Concierge: A 24/7 video chat service with astronomers who demonstrate telescope capabilities from dark-sky locations
Observatory Network: A subscription service giving telescope buyers access to remote professional observatories for comparison views
StellarShare: A community platform where customers upload and tag real images taken with specific telescope models