Which innovative product launch strategy did Disney+ use in 2019 that helped it gain over 10 million subscribers on its first day?

The streaming revolution has transformed how we consume film and television content. When major studios launch their streaming platforms, they employ various product strategies to capture market share and audience attention. Test your knowledge about one of the most significant product launches in recent entertainment history and see if you can identify the unique strategy that helped catapult this service into millions of homes.

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Offering a 7-day free trial with no credit card required
Pre-launch bundle discount with Hulu and ESPN+ plus a 3-year commitment option at significant savings
Releasing all episodes of The Mandalorian at once, unlike their later weekly release model
Free lifetime subscription to the first million subscribers who signed up during the launch week