Which linguistic strategy did Dictionary.com implement in 2020 that boosted their premium subscription sales by 40% through enhanced brand positioning?

Language plays a crucial role in how brands position themselves in the market. Over the years, retail companies have invested heavily in linguistic research to optimize their messaging, product names, and brand identities. This poll explores how language innovation has shaped a famous retail brand's market positioning strategy and consumer perception. Test your knowledge about the intersection of linguistics and retail branding!

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They capitalized 'Black' and 'Indigenous' in all content, aligning with social justice movements and positioning themselves as culturally aware language authorities
They introduced a 'Word of the Day' feature that used AI to personalize vocabulary suggestions based on users' browsing history
They eliminated gender-specific terminology from their platform and rebranded as the first 'gender-neutral language resource'
They launched a 'Vernacular Revolution' campaign that incorporated regional dialects and slang into their official definitions