Which food product innovation created an entirely new market category by reimagining a traditional staple, growing to over $1 billion in sales within 5 years of launch?

Test your knowledge about one of the most influential food product innovations of the 21st century that changed how consumers interact with traditional cuisine. This innovation combined technology with culinary tradition to create an entirely new market category. Do you know which food innovation disrupted its industry and created a billion-dollar segment?

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Plant-based meat alternatives (like Beyond Meat and Impossible Foods)
Cauliflower-based pizza crusts and other grain replacements
Meal kit delivery services (like Blue Apron and HelloFresh)
Kombucha and fermented probiotic beverages