Which Broadway production first implemented a dedicated 'TikTok Influencer Night' that resulted in a 40% increase in Gen Z ticket sales within 30 days of the campaign?

In recent years, performing arts venues have embraced influencer marketing to reach new audiences. Broadway shows in particular have transformed their promotion strategies, moving beyond traditional playbills and critic reviews to harness the power of social media personalities. This poll tests your knowledge of how digital influencers have changed the landscape of theater marketing and attendance patterns in the post-pandemic era.

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