Which US federal agency underwent a comprehensive rebranding in 2019 that included a new customer-centric website design, unified visual identity, and the implementation of personalized digital services?

Government agencies have increasingly adopted corporate-style branding strategies to improve public perception and service delivery. This strategic shift represents a fascinating intersection of public administration and marketing principles. Test your knowledge about a landmark government rebranding initiative that changed how citizens interact with government services and improved public perception dramatically.

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Internal Revenue Service (IRS)
Transportation Security Administration (TSA)
Department of Veterans Affairs (VA)
Social Security Administration (SSA)