Which groundbreaking 1990s advertising campaign is credited with mainstreaming 'eco-friendly' as a desirable product attribute in the natural products industry?

The natural products industry has seen dramatic shifts in how brands market their connection to the environment. As consumers became more eco-conscious, certain campaigns transformed how we think about sustainability in products. This trivia question explores a pivotal moment in green advertising history that changed how natural products would be marketed for decades to come.

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• The Body Shop's 'Against Animal Testing' campaign
• Patagonia's 'Don't Buy This Jacket' campaign
• Tom's of Maine's 'Goodness' campaign
• Rainforest Alliance's 'Follow the Frog' certification campaign

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