Which renowned architectural firm underwent a controversial rebranding in 2017, replacing their 50-year-old serif logo with a minimalist sans-serif design that sparked debate in the design community?

In the world of architecture, brand identity plays a crucial role in how firms position themselves in the market. Logos, visual elements, and brand stories evolve over time, reflecting changing design philosophies and market dynamics. This trivia challenges your knowledge about a significant rebranding in the architectural world that sparked conversations about modernization versus heritage preservation in design aesthetics.

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Foster + Partners
Pentagram
Gensler
SOM (Skidmore, Owings & Merrill)