Which innovative marketing campaign revolutionized the religious publishing industry in 2006 by making spiritual texts accessible through a unique distribution strategy?

The religious book publishing industry has evolved significantly over the decades, utilizing innovative marketing campaigns to reach spiritual seekers. Publishers have employed various strategies to promote philosophical and religious texts, from traditional advertising to modern digital approaches. This trivia question explores a groundbreaking marketing campaign that changed how spiritual literature reaches its audience. Test your knowledge of how religious publishers have connected readers with transformative texts!

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HarperOne's 'The Secret' 365-day marketing plan that utilized the law of attraction to create consumer demand
Thomas Nelson's 'Bible Across America' tour that invited people to handwrite verses for a commemorative Bible
Zondervan's 'The Purpose Driven Life' 40 Days of Purpose campaign with church-based small group distribution
Penguin Random House's 'Meditation Everywhere' kiosks in airports offering free chapter downloads of mindfulness books