Which sports brand first introduced the 'Considered Design' packaging system that reduced waste by 30% and eliminated shoeboxes in favor of a reusable drawstring bag made from recycled materials?

Athletic gear packaging has evolved dramatically over the years, not just containing products but enhancing the consumer experience and addressing sustainability concerns. Major sports brands have pioneered innovative packaging solutions that have transformed how athletes and fitness enthusiasts interact with their purchases. Test your knowledge about a revolutionary packaging innovation that changed the sports retail landscape and set new industry standards.

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Nike (2008)
Adidas (2010)
Under Armour (2012)
Puma (2011)