Which pharmaceutical company launched the first FDA-approved direct-to-consumer (DTC) television advertisement for a prescription drug in the United States?

The pharmaceutical industry has undergone significant changes in how products are marketed to consumers. One of the most transformative shifts occurred when regulatory bodies began allowing prescription medications to be advertised directly to patients rather than exclusively to healthcare providers. This change dramatically altered the healthcare retail landscape and created a new paradigm in medical product marketing. Test your knowledge about this significant retail innovation in medicine!

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Pfizer with Lipitor (atorvastatin)
Schering-Plough with Claritin (loratadine)
Merck with Fosamax (alendronate)
Eli Lilly with Prozac (fluoxetine)