Which retail chain pioneered the first true self-service shopping model in 1916, revolutionizing customer experience by allowing shoppers to select their own products without clerk assistance?

Before modern retail experiences became commonplace, shopping was a very different affair. Store clerks would fetch items for customers from behind counters, limiting product discovery and creating bottlenecks. The shift to self-service shopping fundamentally transformed retail history and set the foundation for modern customer experiences. Test your knowledge about this pivotal retail innovation that changed shopping forever!

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway