Which famous Broadway musical pioneered modern product placement in theater by featuring a specific rental car company, leading to a landmark endorsement deal that changed performing arts marketing?

Product placements aren't just for movies and TV! The performing arts world, particularly Broadway and major theater productions, has increasingly embraced strategic product endorsements as a revenue stream. From prominently featured brands in set designs to character-used products written into scripts, the stage has become a subtle advertising platform. Test your knowledge about this growing intersection of performing arts and product marketing that many audience members might not even notice.

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