Which Broadway musical was the first to use a viral marketing campaign featuring cryptic chalk drawings of eyes appearing throughout NYC months before opening, creating massive pre-show buzz?

The performing arts world relies heavily on innovative marketing campaigns to fill seats and create buzz around productions. Broadway shows, in particular, have pioneered some of the most memorable marketing strategies in entertainment history. Test your knowledge about the groundbreaking marketing campaigns that helped transform stage productions into cultural phenomena and box office successes.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The Phantom of the Opera (1988)
Cats (1982)
Hamilton (2015)
Wicked (2003)