Which celebrity-brand collaboration became the first to generate over $1 billion in annual revenue?

Celebrity brand partnerships have transformed the marketing landscape, turning famous faces into powerful business assets. These collaborations can revitalize legacy brands, reach new demographics, and create cultural moments. But not all celebrity partnerships achieve the same level of commercial success. This trivia question challenges you to identify which celebrity-brand partnership broke records to become the most financially successful in history, fundamentally changing how companies approach influencer marketing.

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Rihanna's Fenty Beauty with LVMH
Michael Jordan's partnership with Nike (Air Jordan)
Kylie Jenner's Kylie Cosmetics with Coty
George Foreman's lean mean grilling machine