Which streaming service pioneered the 'reward points for binge-watching' loyalty program model that lets viewers earn merchandise based on completed series?

In today's competitive streaming landscape, major film and television studios have launched sophisticated loyalty programs to retain subscribers and gather valuable viewer data. These programs have become crucial battlegrounds in the streaming wars, with each platform developing unique incentives and engagement strategies. Test your knowledge about how the entertainment industry is leveraging loyalty programs to transform casual viewers into dedicated fans.

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Netflix with its 'Netflix Insider' program
Disney+ with its 'Disney Stars' program
HBO Max with its 'Max Rewards' program
Amazon Prime with its 'Prime Watch & Earn' program