Which sports brand tagline was created in 1988 after observing a convicted murderer's last words ('Let's do it') and went on to increase the company's market share from 18% to 43% within a decade?

Behind every iconic sports brand is a tagline that resonates with athletes and fans alike. These powerful phrases have shaped the industry and become embedded in our cultural consciousness. Test your knowledge of sports marketing history with this challenge about one of the most successful tagline launches in sporting goods history. Can you identify which famous slogan transformed not just a brand, but influenced an entire generation's approach to sports and fitness?

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• Nike: 'Just Do It'
• Adidas: 'Impossible Is Nothing'
• Under Armour: 'Protect This House'
• Reebok: 'I Am What I Am'

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