Which innovative omnichannel strategy was FIRST widely adopted by major sports retailers like Nike and Under Armour to bridge online and in-store experiences?

The sports retail landscape is rapidly evolving with technology and changing consumer expectations. Modern sports retailers are implementing various omnichannel strategies to create seamless shopping experiences across physical stores, mobile apps, and online platforms. This trivia question tests your knowledge about how leading sports retailers are connecting their digital and physical shopping environments to enhance customer experience and drive sales.

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Buy Online, Pick Up In-Store (BOPIS)
Virtual Reality fitting rooms
Automated warehouse fulfillment robots
Blockchain-based loyalty programs