Which department store pioneered the concept of the 'bargain basement' in 1879, creating a new product strategy that made luxury retail accessible to the working class?

The retail landscape we know today has been shaped by innovative product strategies and retail formats that emerged throughout history. Department stores represented one of the most significant retail innovations of the 19th century, forever changing how consumers shop and how products were marketed. Test your knowledge about this pivotal moment in retail history that transformed product merchandising, brand presentation, and the customer experience.

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Macy's (R.H. Macy & Co.)
Marshall Field & Company
Filene's
Selfridges