Which gaming company first introduced an in-game virtual marketplace that allowed players to design, create, and sell their own digital products to other players for real-world currency?

The intersection of gaming and retail has created fascinating new shopping experiences and brand innovations. Virtual marketplaces within games have become billion-dollar economies with unique approaches to product placement, digital exclusivity, and consumer engagement. Test your knowledge about a groundbreaking retail innovation that transformed how gamers interact with brands and products in virtual worlds!

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Linden Lab (Second Life)
Blizzard Entertainment (World of Warcraft)
Valve Corporation (Steam)
Epic Games (Fortnite)