Which major sports brand pioneered the first widely adopted AR virtual try-on feature for athletic shoes, allowing customers to see how shoes would look on their feet through their smartphone camera?

Augmented reality is transforming how sports enthusiasts shop for equipment and apparel. Major sports retailers are investing millions in AR technology to create immersive shopping experiences both in-store and online. This technology allows customers to virtually try on products, visualize equipment in their own spaces, and even simulate product performance in various conditions—all before making a purchase decision. Test your knowledge about this cutting-edge retail technology in the sports industry!

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Nike (with their SNKRS app AR feature launched in 2017)
Adidas (with their Fit AR platform released in 2018)
Under Armour (with their UA FitSense technology from 2019)
Puma (with their Puma Fit AR system introduced in 2020)