Which pharmaceutical product launch strategy was the first to successfully implement direct-to-consumer (DTC) advertising for prescription medications in the US after FDA regulation changes in 1997?

The pharmaceutical industry has seen many innovative marketing approaches for blockbuster medications. This poll tests your knowledge about a groundbreaking product launch strategy that transformed how prescription medications are marketed to both healthcare providers and patients. Understanding the history of medical product launches can provide valuable insights into effective communication strategies in highly regulated markets.

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Claritin's "Clear Days Ahead" campaign by Schering-Plough, featuring lifestyle imagery without listing side effects verbally
Prozac's "Depression Hurts" campaign by Eli Lilly, introducing the concept of chemical imbalance to consumers
Lipitor's "Know Your Numbers" campaign by Pfizer, featuring testimonials from cardiac patients
Viagra's "40+ Health" campaign by Pfizer, using indirect references to erectile dysfunction through metaphors