Which of these famous linguistic product launch failures actually occurred when a company failed to properly translate or localize their brand/slogan?
In the language industry, product naming and localization can make or break international success. Even major companies have stumbled when launching products in new linguistic markets. This poll tests your knowledge about one of the most notorious language-related product failures in marketing history. Can you identify which translation blunder actually happened?
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- Oxford University Press's 'English File' textbook series was marketed in Japan as 'English Failure' due to a translation oversight
- Duolingo's mascot, the green owl, was removed from Middle Eastern markets because the color green combined with an owl symbolized death in several local cultures
- Parker Pen's Mexican campaign slogan 'It won't leak in your pocket and embarrass you' was mistranslated as 'It won't leak in your pocket and make you pregnant'
- Webster's Dictionary launched in France with the tagline 'We define America' which translated to 'We limit America', causing diplomatic tensions
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