Which innovative film marketing strategy helped transform 'The Blair Witch Project' (1999) from a $60,000 indie film into a $248 million blockbuster?

Film marketing strategies can make or break a blockbuster! The most successful films often employ innovative promotional techniques that generate excitement well before release day. This poll tests your knowledge about groundbreaking marketing campaigns that changed how movies are promoted in the digital age. Do you know which revolutionary marketing approach transformed a modest budget film into a cultural phenomenon?

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Creating a fake documentary about the 'missing filmmakers' and launching a website claiming the footage was real, pioneering viral marketing in film
Releasing the entire film online for free one week before theatrical release to generate word-of-mouth
Partnering with major fast food chains for the industry's first movie-themed meal promotion
Launching a reality TV competition show where contestants had to survive in the woods, with the winner appearing in the film's sequel