Which pop culture giant launched the first-ever membership program that combined streaming content, free shipping, and exclusive merchandise drops, setting a new standard for entertainment loyalty programs?

Customer loyalty programs have transformed how entertainment and pop culture brands engage with fans. From exclusive merchandise access to VIP experiences, these programs have become sophisticated marketing tools that blur the line between consumer and fan. Test your knowledge about how major pop culture brands have revolutionized loyalty programs to create superfans and brand ambassadors in the digital age.

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• Disney with D23
• Amazon with Prime (including Prime Video)
• Netflix with Netflix Rewards
• Warner Bros. with DC Universe

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