Which retail innovation did Celestron introduce in 2011 that dramatically changed how consumers test astronomical equipment before purchasing?

The astronomy industry has seen some remarkable retail innovations over the decades, transforming how people access and engage with stargazing products. From specialized telescope stores to modern digital marketing approaches, companies have developed unique strategies to bring the cosmos closer to consumers. Test your knowledge about a groundbreaking retail innovation that revolutionized how amateur astronomers purchase equipment.

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Virtual Reality Telescope Test Drive - allowing customers to simulate viewing through different telescopes before buying
Astronomy Store Star Parties - monthly in-store events where customers could test equipment on actual celestial objects
Telescope Subscription Service - letting customers rotate through different telescope models on a quarterly basis
Remote Observatory Access Program - providing customers with online access to professional-grade equipment before purchase