Which of these literary-inspired brand mascots was created by a Pulitzer Prize-winning author as part of a marketing campaign for a publishing house?

While many brand mascots are simple cartoon characters, some have rich backstories worthy of literature. The fusion of marketing and storytelling has created iconic characters that transcend advertising to become cultural touchstones. This poll explores how the literary approach to brand mascots has transformed product marketing in the publishing and arts industries, creating deeper customer engagement through narrative techniques normally reserved for novels and short stories.

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The Morton Salt Girl, created by John Steinbeck to promote a series of depression-era novels
Eustace Tilley, created by James Thurber as The New Yorker's monocled dandy mascot
Mr. Peanut, developed by F. Scott Fitzgerald as a side project during his advertising career
The Michelin Man, designed by Ernest Hemingway during his expatriate period in France