Which behavioral scientist won the Nobel Prize in Economics for their work on consumer decision-making that revolutionized how scientific innovations are marketed?

Consumer psychology plays a crucial role in how scientific products are marketed and sold. Understanding how consumers perceive, interact with, and make decisions about scientific innovations can make or break a product launch. This trivia question focuses on a pioneering figure who revolutionized our understanding of how consumers make decisions about complex scientific products and technologies.

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Daniel Kahneman
Robert Cialdini
Angela Duckworth
Richard Thaler