Which medication was the first prescription drug to be marketed directly to consumers via television advertisements in the United States?

In the competitive world of pharmaceutical marketing, companies often use innovative campaigns to establish their products in the healthcare market. This trivia question focuses on a groundbreaking direct-to-consumer marketing campaign that changed how prescription medications were promoted to patients. Test your knowledge about this significant shift in pharmaceutical product marketing strategy!

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Claritin (loratadine)
Prozac (fluoxetine)
Lipitor (atorvastatin)
Viagra (sildenafil)